Marketing of Adventure Lodges is undergoing a significant evolution, one that has not been seen since the introduction of direct marketing (as opposed to simply mass marketing) in the late 1960s and early 1970s. This evolution has empowered consumers like never before, enabling them to accept, reject, or completely ignore the marketing efforts of sporting lodges just like yours. Consumers are in the marketing ‘driver’s seat’, judging what is relevant to them and what is noise.
Marketing now has to be permission-based (you have to have customers explicit consent to send them materials), wanted (meaning the materials are truly relevant to their needs), and expected (meaning they arrive with the intended frequency or at pivotal moments in the customer relationship). Our team starts with a detailed look at each lodges strengths, weaknesses and unique completive advantage. This data is analyzed and compiled into a list of initiatives and action items.

These actions are prioritized based on each lodge's needs and will include:

Content Evaluation - It's all about why you want to visit a adventure Lodge not about what they offer. Move from a catalog of activities to a story of why people want to spend time with you!

Search Engine Optimization - Changing the HTML code, and content of your pages, keywords and keyword density and possibly the structure of your site in such a way that when an search engine robot reads the site, it can understand that the pages have valuable content related to your keywords, and assign the page a high organic ranking.

Web Analytics - Installing Goggle Analytics if no analytics programs are in use. Using the information from sites analytics we work on key words, developing referring links.

Email List Building - A viable list of clients who have visited your web site, called with questions about your lodge and past clients is a "gold mine" that you already own. We add to that list with links on your web site for visitors to join the list as well as send post cards to past clients you do not have email addresses for and encourage them to revisit your site and sign up.

Email Campaigns - Using event triggered email we set up a series of email messages to be sent out over a set period of time. The series consists of informational messages as well as calls to action. Once the series is setup it will run on it's own, automatically being sent to every person who joins your email list.