Engage your followers
When Guides, Outfitters and Lodges start using Facebook and Twitter, the first objective is usually to get as many followers as possible. Through marketing and interactive promotional materials, your fan base on Facebook and Twitter can grow to a desirable number. What’s a desirable number? That really depends on your company’s needs. The fun thing ...
Read MoreWhat are QR codes and how can they help your guide, outfitter and lodge business?
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to ...
Read MoreEngage Customers with Twitter
How Guides, Outfitters and Lodges can Engage Customers with Twitter Direct your customers to your Twitter account. A good way to do that is to incentivize the act of becoming your follower. Offer those who have just made contact with you or booked a trip a discount on future business, i.e merchandise purchased from you, ...
Read MoreEmail Marketing for Guides, Outfitters and Lodges
E-mail marketing drives results — in the form of traffic, awareness and engagement. And don’t think for a moment that your top competitor doesn’t realize its importance to their bottom line either. Why email marketing makes competitive sense: Serves both as direct-response vehicle and branding tool Creates personalized interactive relationships with customers Targets and entices ...
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