Five Lodge Marketing Mistakes
#1: Chasing the Smallest Opportunity Problem: Increasing sales through new customer acquisition is the most expensive method of increasing profits. If you already have a good base of customers work with them. It is these customers who are more likely to visit and spend money, yet most owners expend 90% or more of their marketing ...
Read MoreAutomated Pre-Arrival and Post-Departure Emails
Build client excitement and anticipation by emailing clients destination and travel information before their visit. A month before their arrival send weekly emails with packing lists, weather information, staff profiles and any pertinent information on their hunt of fishing trip. Four pre-arrival emails 1. Confirmation Confirmation of arrival dates Link to direction to the lodge ...
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