Engage your followers
When Guides, Outfitters and Lodges start using Facebook and Twitter, the first objective is usually to get as many followers as possible. Through marketing and interactive promotional materials, your fan base on Facebook and Twitter can grow to a desirable number. What’s a desirable number? That really depends on your company’s needs. The fun thing ...
Read MoreWhat are QR codes and how can they help your guide, outfitter and lodge business?
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to ...
Read MoreImmediately engage email subscribers
Begin sending automated messages New subscribers and web site visitors that contact you deserve immediate attention. They’re ready to hear from you. Build instant profitable relationships with them by using a sequence of automatically delivered follow up emails. The premise is simple: Subscribers kick off the automatic email campaign through a specific action, such as ...
Read MoreWhy Market to Past Clients?
Most guides, outfitters and lodges spend their time, effort, and money trying to attract new clients. Look at the hordes of businesses filling fly fishing, hunting and outdoor shows across the country this time of year. This is a challenging and generally fruitless form of marketing. Trying to get the attention and talk with new ...
Read MoreEngage Customers with Twitter
How Guides, Outfitters and Lodges can Engage Customers with Twitter Direct your customers to your Twitter account. A good way to do that is to incentivize the act of becoming your follower. Offer those who have just made contact with you or booked a trip a discount on future business, i.e merchandise purchased from you, ...
Read MoreThe Gold Mine You Already Own
Outdoor Adventure Marketing is about using the gold mine you already own, to grow your guide, outfitter or lodge business. Your gold mine is me and others just like me that have visited, called to ask questions, emailed for more information or contacted you in some way about your product or service, this gold mine ...
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