Contests empower customers to do your marketing for you!
While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of social media. Contests are certainly not the answer to every marketing challenge, but they should be part of every adventure lodge’s marketing toolkit. Here are four reasons why. 1. Contests are a great ...
Read More2012 ~ Year of the Influencer
With the battle for market share expected to get even tougher next year, guides, outfitters and lodges need to be smarter in how they target “influencers” — people others turn to for hunting and fishing advice— to drive bookings. The savvy guides, outfitters and lodges are collecting data on their customers in various ways. The ...
Read MoreTrade Show Season is coming up Fast!
Shot Show is January 17-20 in Vegas SCI International Show and Convention is February 1-4 in Las Vegas First Fly Fishing Show is January 6-8 in Denver First ISE Show is January 5-8 in Denver Renting exhibition floor space, staffing the booth, getting staff to and from the event, hotel accommodations, meals, entertainment, designing and outfitting ...
Read MoreLead or Sales Generating Web Site?
Most Guides, Outfitters and Adventure Lodges create lead generation web sites, sites that tell their story, list their services and provide their contact information. These sites have NO value if you don’t follow a simple marketing plan to turn visitors into clients. Your site has to attract clients, this is done by first page listings ...
Read MoreEngage your followers
When Guides, Outfitters and Lodges start using Facebook and Twitter, the first objective is usually to get as many followers as possible. Through marketing and interactive promotional materials, your fan base on Facebook and Twitter can grow to a desirable number. What’s a desirable number? That really depends on your company’s needs. The fun thing ...
Read MoreWhat are QR codes and how can they help your guide, outfitter and lodge business?
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to ...
Read MoreFive Lodge Marketing Mistakes
#1: Chasing the Smallest Opportunity Problem: Increasing sales through new customer acquisition is the most expensive method of increasing profits. If you already have a good base of customers work with them. It is these customers who are more likely to visit and spend money, yet most owners expend 90% or more of their marketing ...
Read MoreAutomated Pre-Arrival and Post-Departure Emails
Build client excitement and anticipation by emailing clients destination and travel information before their visit. A month before their arrival send weekly emails with packing lists, weather information, staff profiles and any pertinent information on their hunt of fishing trip. Four pre-arrival emails 1. Confirmation Confirmation of arrival dates Link to direction to the lodge ...
Read MoreImmediately engage email subscribers
Begin sending automated messages New subscribers and web site visitors that contact you deserve immediate attention. They’re ready to hear from you. Build instant profitable relationships with them by using a sequence of automatically delivered follow up emails. The premise is simple: Subscribers kick off the automatic email campaign through a specific action, such as ...
Read MoreService Levels
Recently we did some market analysis of fishing lodges to rate and compare them on their level of service, both from firsthand experience and survey results. Here is how we rated the lodges. 1. Unacceptable – This is bad service at any level. Call it poor, terrible, less than stellar – bottom line is it ...
Read More