Most guides, outfitters and lodges spend their time, effort, and money trying to attract new clients. Look at the hordes of businesses filling fly fishing, hunting and outdoor shows across the country this time of year. This is a challenging and generally fruitless form of marketing. Trying to get the attention and talk with new clients, develop a relationship, and finally, convincing them to book a trip or hunt.
There is a less costly, and less demanding way to generate business that way too many guides, outfitters and lodges overlook: Using the gold mine you already own, market to current and past clients. By building customer loyalty, starting new conversations with old inquiries and building on current customer relationships, you keep your business in the forefront when they decide the location of their next adventure.
Past clients present an incredible opportunity to generate more business, and if you are not marketing to them, you are leaving money on the table.
Your past clients know you, they trust you, and they are sold on the value of your services. (That is, they should be if you did a great job for them.)
You can offer past clients higher-priced services, new services, add-on or additional services, or at the very least, take advantage of the referrals they can provide you.
The goal of marketing to past clients is to keep your business fresh in their minds – always. Sending out a Christmas card once a year is not enough. Market to past clients as often as you can – once a quarter is the minimum, monthly is better.
Direct mail campaigns, newsletters, and emails are appropriate ways to market to past clients. Send note cards, postcards, brochures, or flyers notifying past clients of special offers or new services you are offering for this season.
Pick up the phone and ask your past clients if there is anything you can do for them, ask them for a referral. Offer an incentive to repeat clients, or for current clients who give you a referral.
By building long-term relationships with current and past clients, guides, outfitters and lodge can benefit from both repeat business and a steady stream of new business as well.
Never forget about your past clients or they will indubitably forget about you.
thank! for this news it’s a good infomation !