Engage Customers with Twitter

How Guides, Outfitters and Lodges can Engage Customers with Twitter

Direct your customers to your Twitter account. A good way to do that is to incentivize the act of becoming your follower. Offer those who have just made contact with you or booked a trip a discount on future business, i.e merchandise purchased from you, in the form of a coupon, but tie it to your Twitter account. For example, lodges could let customers know at point of contact that if they become a follower of your lodge on Twitter, they will receive exclusive offers for discounts on future purchases.

Another way to engage your customer is to give instructions to tweet out a special hashtag with a message about your business after they follow your Twitter account, and once that’s done you could send them a direct message with a special offer.

This is not unlike the common practice of taking down mailing addresses for mailing lists, but Twitter puts the user more in control since, when properly used, it is a two-way medium. That is actually an advantage to guide service, outfitters and lodge owners because active, engaged customers will be more likely to give you their business.

It is easy to see who’s tweeting your links and more. Use BackTweets.com : A search engine for Twitter.

Remind People You are on Twitter: Use tools like the Tweetmeme plugin to make your content easy to tweet. Add your “follow me on Twitter” button to Web pages, email newsletters and email signature. Add your @name to your business cards, stationery and invoices.

It is “show season”, may Guides, Outfitters and Lodges will be at show across the country this spring, use Twitter to get them engaged for the season.