Marketing of Adventure Lodges is undergoing a significant evolution, one that has not been seen since the introduction of direct marketing (as opposed to simply mass marketing) in the late 1960s and early 1970s. This evolution has empowered consumers like never before, enabling them to accept, reject, or completely ignore the marketing efforts of sporting lodges just like yours. Consumers are in the marketing ‘driver’s seat’, judging what is relevant to them and what is noise.
Marketing now has to be permission-based (you have to have customers explicit consent to send them materials), wanted (meaning the materials are truly relevant to their needs), and expected (meaning they arrive with the intended frequency or at pivotal moments in the customer relationship). Our team starts with a detailed look at each lodges strengths, weaknesses and unique completive advantage. This data is analyzed and compiled into a list of initiatives and action items.